Be Very Afraid • Pearfat

House Pearfat
Released 2023
Perfumer Alie Kirel
Fragrance Family Marine
Notes TV static, flesh, red champaca blooms, cannabis buds, tarragon, ambergris

Description It feels like you’re seeing everything for the first time through new eyes, the indifferent static of an ancient television kaleidoscoping into view, a knife stained with sweet herbs pointed at your back, your long-dead pet goldfish from when you were seven. You see too much now that you’ve changed—oh, you can see yourself sleeping in bed, a bundle of flesh and nerves, sweating out the several joints you smoked before settling in to watch a horror movie. You’re free from that sore meat now, and though flies don’t live very long, you realize you might be sort of happy as you buzz out the window into the dark. 

For 2026, Be Very Afraid 50 mL will have the classic Pearfat-style punched label, not the decal from previous years.