Virginie Choné

As a little girl, Virginie, creator and founder of Binet-Papillon was introduced every summer to the magic of scents in her grandfather's aromatic garden in Lacoste in the South of France. Twenty years later, Virginie joined Guerlain as Marketing Director for France; she has never left the world of perfumery.
Virginie's olfactory approach is intimately linked to what she sees as the true role of perfume since Antiquity: to awaken the senses.
The Latin etymology "Perfumum", which means "through smoke" reveals both the immaterial nature of perfume and its mystery. Sometimes sacred, sometimes seductive, once an oily ointment, then a ceremonial object at the Royal Cour Parfumée of Versailles, and now a global accessible luxury item, perfume accompanies the times by constantly metamorphosing, like a butterfly being an immediate delight as perfume should always be!
For Virginie, fragrances must express a strong creative perspective; a complete break with the ready-to-wear fragrances of the past few decades: "While perfume is supposed to reflect your personality, the world's top 25 fragrances are worn by nearly a quarter of consumers!".
Virginie opposes the Marketing diktats, leading to consensual fragrances created to please the many. She created her own perfumes collection in 2010, with the ambition to elevate her fragrances to be modern and unique works of art.
She grants herself total freedom of olfactory writing and refuses to accept a conventional approach. She focuses on the search for improbable olfactory accords, which, in her words, aim at "scratching the soul”. She wants to go back to the original role of perfume: to create a pure emotion, which resonates and reveals your intimate nature.

#2 AMBRE DEMI-DEUIL Binet-Papillon
#11 AMIRAL ROYAL Binet-Papillon
#15 JUNGLE TOBACCO Binet-Papillon
#21 MAGNOLIA UNDERGROUND Binet-Papillon
#9 PATCHOULI MONARQUE Binet-Papillon
#7 ROSE IMPOLIE Binet-Papillon

image and bio via Binet-Papillon